2 Simple Ways to Attract Employees Online
RECENTLY I WROTE AN ARTICLE ABOUT SURVIVING MAJOR H-2B DELAYS AND HOW WE FOUND EMPLOYEES TO WORK FOR US JUST 8 DAYS BEFORE LAWN MOWING SEASON STARTED LAST YEAR.
One of the steps we took that has really paid off was to make sure that our website is appealing not only to customers, but also to prospective employees.
It’s baffling how many people miss this one important step for recruiting. Ours is not a perfect example and we’re always learning new things when it comes to digital marketing, but so this has worked for us!
HERE ARE TWO WAYS THAT WE’VE USED OUR WEBSITE TO ATTRACT MORE EMPLOYEES:
1. Posting job descriptions – posting the jobs that you have available is a great way to get job seekers to visit and stay on your site. They can learn more about your company and the possibilities they have when joining your team.
*BONUS TIP* Who said they had to be in English? Cater to the Spanish-speaking demographic by translating your job descriptions for them!
2. Promoting Dowco Academy – when I interview potential candidates I always ask them why they’re looking to make a change. The most common reason I hear is because they feel stuck at a job with no potential for growth. To me, that’s ludicrous!
Any company that is trying to grow, should provide their employees with similar paths to grow with them, right?
It was with that mindset that we developed Dowco Academy. Right now we are in the middle of our first 4-month course called “Leadership 101”.
*BONUS TIP* We’re in the process of launching a portal for our website just for employees that gives them more tools they can access anytime to help develop their skills. Stay tuned!
We get a lot of compliments from applicants who say they want to work at Dowco because we use photos of our people in our ads and job postings. Then when they travel to our website they are able to find more information to them and apply online.
Your website is a complete representation of your company, your culture and your brand. Use it for multiple purposes!
Here are a couple questions for you to grade your current website:
- Do you have a special section where potential applicants can go on your website to learn about career opportunities?
- How many of your job descriptions are posted on your website?
- Do you have photos on your website showing prospective employees what they have to look forward to? (Hint: You have to build a fun culture to have something to brag about!)
- Are you able to collect applicants informations on a form on your website or do they have to leave the site, call in, or print/fax a hard copy?
I know it’s a lot of work to go back and update your website to optimize it for careers. If you already have job titles and descriptions written for the people that you’re hiring, you have a head start! If not, that’s the first step.
Your hard work will pay off when you have an appealing website not only for clients, but also to attract the people who serve your clients. There is nothing worse to an applicant than seeing a job posting and traveling to the company website, only to be disappointed that there isn’t any information for you.
If you’re really searching for employees, your website will prove it!
Even better, when your clients stumble across these career pages, you’ll earn loyalty points because they too can identify with your company culture!
Here are three other websites that I thought did a great job of showcasing their career opportunities:
Do you have an awesome website for careers that you want to share?
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