I don’t know about you, but with the Coronavirus and the Flu going around, I’m limiting everything that I physically touch. Is it time to think about shredding direct mail and door hangers?
Maybe, maybe not. But what we do know works is email marketing. Harvard Business Review did a comparison between direct mail and email marketing and to summarize their case study: direct mail costs about 100x as much as email marketing and ROI-wise, email marketing campaigns performed about 95x better.
But, we are all inundated with emails already and Covid-19 has amplified that even more. So it’s our duty to be brief and to the point. Use imagery to show instead of tell what you’re explaining. Stick to one call to action per email (ie: what action step do you want the reader to take?)
The majority of us welcome positivity and feel good vibes in our inbox instead of cancellations, closings and craziness. Remind clients of your commitment to buy from local small...
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