Email marketing can be a game-changer for green industry businesses. It helps you build relationships, find new leads, and get more people to visit your website.

But here's the hitch: when you send out one-size-fits-all emails to a diverse group of customers and leads, you often get no response – just crickets.

Before you give up on your marketing efforts, try your hand at list segmentation. Keep reading to discover six simple ways to segment your lists and connect better with your audience!

What is List Segmentation? 

Simply put, list segmentation is the process of organizing your email subscribers or contacts into different groups based on things they like, where they live, what they’ve bought, or what they’re interested in.

For example, you wouldn’t give your succulent water every day, just like you wouldn’t give your fern bright, direct light for days on end.

Your clients are just as unique as your plants. The more personalized the care,...

I don’t know about you, but with the Coronavirus and the Flu going around, I’m limiting everything that I physically touch. Is it time to think about shredding direct mail and door hangers? 

Maybe, maybe not. But what we do know works is email marketing. Harvard Business Review did a comparison between direct mail and email marketing and to summarize their case study: direct mail costs about 100x as much as email marketing and ROI-wise, email marketing campaigns performed about 95x better.

But, we are all inundated with emails already and Covid-19 has amplified that even more. So it’s our duty to be brief and to the point. Use imagery to show instead of tell what you’re explaining. Stick to one call to action per email (ie: what action step do you want the reader to take?) 

The majority of us welcome positivity and feel good vibes in our inbox instead of cancellations, closings and craziness. Remind clients of your commitment to buy from local small...