Many of my clients have asked me recently what my recommendations are for posting on social media this week and in the coming days. 

• What are some topics we can post about? 
• Is it appropriate to ask clients for sales still? 
• Should we jump on the Coronavirus bandwagon and tell everyone what we’re up to? 
• Should we continue to spend money on social media promotions? 

According to Deloitte, studies show that we primarily rate brands based on personal feelings and experiences—not information. And when a positive emotional connection is created with a company, 92% of us are more likely to stay loyal, 88% are more likely to spend more, and 91% are willing to advocate on behalf of the brand.

Not only that, people are spending a significant more amount of time on social media as they’re quarantined to the house and working from home. 

My good friend Jason Cupp noted that many employees are laid off or furloughed and they may not...