Recruit High-Level Candidates on LinkedIn Through Your Personal Brand

 

This blog post written by Kelly was originally published as a guest post on Landscape Management Magazine's website. http://landscapemanagement.net/guest-post-recruit-high-level-candidates-on-linkedin-through-your-personal-brand/ 

 

LinkedIn is the world's largest professional networking site with over 530 million users, making it the go-to social media for job seekers and job recruiters.

 

If you’re looking for management candidates to help you grow your landscaping business, LinkedIn a great place to create new relationships.  Here’s a hint - it’s not just about posting jobs. These candidates probably aren’t actively seeking a new job because they’re already employed.  Use these tips to stand out and get their attention. 

 

Your Public Profile Essentials

 

No matter how long you’ve been using LinkedIn, take a good look at your public profile. This is the first thing potential recruits...

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What to Do When H-2B Falls Through

For over 30 years, employers throughout the United States have utilized the government issued H-2B program.  As seasonal businesses, this temporary work visa program fixed a problem of finding enthusiastic workers who are able to work according to weather constraints and/or periods of increased demand.

The Rise and Fall of the H-2B Program

The success of the program quickly caught on and hundreds of employers were benefiting from employing legal immigrant workers during the active growing season; later waving goodbye as they went home to spend time with their families while our work was slow.  

At its peak in 2008, nearly 95,000 visas were issued from the Department of Homeland Security.  

But, whether we saw it or not, the H2B program came with a cost.

And not just following the intricate job posting rules, or jumping through legal hoops in a timely fashion, or paying fees that increased each year.

The biggest cost, was that without realizing it, we abandoned all...

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3 Lawn and Landscape Leaders You Can Learn From This Winter

Jerry Schill

Schill Grounds Management, Ohio 

Jerry Schill is the owner of Schill Landscape Management a full-service Landscape Maintenance and Snow and Ice removal contractor providing services to Commercial, Industrial, Apartment, Retail, and HOA across Northern Ohio.

 

Company Expansion & Growth Without Pains 

He’s a mover & shaker in the Green Industry and this winter, Jerry’s top priority is successfully moving into his new location. They have 2 big branches and 2 satellite locations. The new office will be the largest branch for the team.

He laughingly admits he “over-did it” as he told me about how the ½ acre building is jam packed with a huge formal meeting room, a training center addition, full kitchen, and a robust fenced-in parking lot.

They found, purchased and closed on the property all within 30 days. Like you, I was wondering how he’s keeping his head on straight.

“We’re blessed to have our...

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2 Simple Ways to Attract Employees Online

RECENTLY I WROTE AN ARTICLE ABOUT SURVIVING MAJOR H-2B DELAYS AND HOW WE FOUND EMPLOYEES TO WORK FOR US JUST 8 DAYS BEFORE LAWN MOWING SEASON STARTED LAST YEAR.
 
One of the steps we took that has really paid off was to make sure that our website is appealing not only to customers, but also to prospective employees.

It’s baffling how many people miss this one important step for recruiting. Ours is not a perfect example and we’re always learning new things when it comes to digital marketing, but so this has worked for us!

HERE ARE TWO WAYS THAT WE’VE USED OUR WEBSITE TO ATTRACT MORE EMPLOYEES:


1. Posting job descriptions – posting the jobs that you have available is a great way to get job seekers to visit and stay on your site. They can learn more about your company and the possibilities they have when joining your team.

*BONUS TIP*  Who said they had to be in English? Cater to the Spanish-speaking demographic by...

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How Dowco Survived a Year Without H2B

FOR THE PAST 20 YEARS, OUR FAMILY-OWNED COMPANY HAS APPLIED FOR OVER 40 WORKERS TO TRAVEL FROM TAMAULIPAS, MEXICO TO ST. LOUIS, MISSOURI ON TEMPORARY 9 MONTH WORK VISAS TO PERFORM LAWN CARE AND LANDSCAPING SERVICES FOR OUR CLIENTS.


Over the winter we jump through a few government hoops, pay a bunch of fees, send out renewals to our clients, plow for a few snow events, and vacation in the tropics with NALP.  When spring time comes, the Mexican employees arrive and it’s off to the races!  We get busy completing massive amounts of work and clients are happy. It requires minimal quality oversight because the same men have been coming each year and know our properties and training. We throw a goodbye party in November to say thank you and then the cycle repeats itself. 

For 20 years this process has repeated and our company has grown and experienced huge successes serving nearly 1,000 clients.  Until 2015.  

  • 2015 was the year that our help didn’t...
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