Videos are crucial for your landscape business if you want to stand out from the competition.
From before and after projects, team videos, career testimonials, or training tutorials, videos can help you: show potential customers what you can do, make your company easier to find online, generate leads and sales, and build relationships with customers.
With countless video platforms out there, consider Vimeo and YouTube as your top options. But….which one is the right fit for you?
In the business world, you've probably heard the term ROI a bunch of times, maybe even more than you'd like. It's the magic word that tells us how much money investment is making.
However, when we track ROI on social media, there are tons of ways to figure out how you're doing and if it's all worth it. But, here's the deal: not all those numbers are created equal, and they don't always paint the clearest picture.
So, when you're keeping an eye on how your landscaping business is doing on social media, which numbers should you focus on?
Let's dive in and find out together!
Before we dive into the type of metrics that do work when finding your social media’s ROI, let’s find out which ones don’t work.
Vanity metrics are metrics that look impressive on paper but don't necessarily translate into business results. For example, having a large number of followers doesn't mean that they're all engaged with your content or that they're likely to...
In the green industry, images of your projects, work, and behind-the-scenes activities are key for client engagement and lead generation.
These platforms not only streamline photo sharing within your team, whether they're on-site or at their desks. They also provide convenient access to fresh photos for your marketing department.
Utilizing tools like the ones here enables both your team and your marketers to access photos effortlessly.
Keep reading to find out which photo-sharing platform is the best fit for your team!
Cloud-based photo and video sharing platform for the service industry.
Instant messaging, photo sharing, and collaboration platform for teams.
As a landscape business owner, you know that leads are essential to your success. But how do you generate leads from your website? One of the best ways is to use a contact form.
A contact form is like the gateway to connecting with potential customers. It's a simple form on your website that allows visitors to reach out to you. Typically, it asks for basic information such as the visitor's name, email address, and phone number, along with a message.
When a visitor submits the form, their information lands directly in your hands, providing you with a golden opportunity to establish a connection with a potential lead. But the question is, which type of contact form is the right fit for your landscaping business, and how many questions should you include?
Let's dive into the details to find out.
When it comes to contact forms, there's a delicate balance to strike. On one hand, you want to ask enough questions to gather the information necessary to qualify your...
Have you ever had that moment when browsing a website and a pop-up suddenly appears out of nowhere? Sometimes this experience can be a bit of a bother, especially if you're focused or in a hurry.
But when you use them wisely, pop-ups can become a great tool for promoting your business's services, promotions, and offers.
Keep reading to find out which pop-ups work best for your landscaping business and when to use them!
Big and Bold
Some marketing nerds call these "Welcome Mats" for good reason. They put your offer right in front of your visitors. For example, if a visitor is looking at your landscape design services, a clear popup offering a 10% discount on a landscape design consultation might get their attention.
Banners can be put at the top or bottom of your site and stay put as visitors scroll. These are handy for suggesting newsletter subscriptions or making seasonal announcements.
Slide-in boxes are smaller and...
Email marketing can be a game-changer for green industry businesses. It helps you build relationships, find new leads, and get more people to visit your website.
But here's the hitch: when you send out one-size-fits-all emails to a diverse group of customers and leads, you often get no response – just crickets.
Before you give up on your marketing efforts, try your hand at list segmentation. Keep reading to discover six simple ways to segment your lists and connect better with your audience!
Simply put, list segmentation is the process of organizing your email subscribers or contacts into different groups based on things they like, where they live, what they’ve bought, or what they’re interested in.
For example, you wouldn’t give your succulent water every day, just like you wouldn’t give your fern bright, direct light for days on end.
Your clients are just as unique as your plants. The more personalized the care,...
In the green industry, the power of captivating photos cannot be overstated. Whether you're connecting with potential clients on social media or showcasing your portfolio on your website, striking visuals can set you apart from the competition.
To ensure your business stands out, use these 10 essential tips with your crew members so they can snap social media-worthy photos.
Show your employees when to shoot vertically or horizontally. For example, Instagram story photos look best vertically, while most other videos should be shot in a horizontal frame.
We get it. Our team members are busy, hot, and playing in the mulch all day.
But remind them before they snap a photo to clean their lens of dirt or smudges and move their thumb away before taking that amazing shot of their work!
Train your team to scan their surroundings for distracting elements like flags, dog toys, dirty...
In the landscaping industry, Instagram is your secret weapon for showcasing your stunning work. No one can scroll past a photo of a beautiful landscape design, a perfectly manicured lawn, or a brand-new patio.
However, as time goes by, your posts can get lost in the shuffle, and some crucial content may fade into the background. This is where the magic of pinned posts comes into play. This simple process keeps relevant posts at the top of your profile so your audience can find them easily.
But it’s crucial that you pin the right ones. Read more to discover what pinned posts are all about, and the three must-have pinned posts that will keep your clients and leads hooked!
Think of pinned posts like sticky notes on your Instagram profile, they play a crucial role in highlighting important information. They hold a special place at the top of your profile, making them the first thing your visitors encounter. It’s like having a friendly...
If you own a small business, even a landscaping business, you’re going to do a lot of writing. Web copy, blogs, articles. We often write more than we think we will, and as a result, our writing comes out rushed. Technique gets shouldered aside. But we promise you, if you keep reading, you’ll come away with some simple strategies to make your writing much more effective.
Believe it or not, we spend a lot of time reading. While leisure reading of books is falling, think about how much time we spend on our phones throughout the day, and what we’re doing with our eyes as we’re scrolling around our screens.
That’s right. We’re reading.
It might not be War and Peace, but we’re reading nonetheless. Over time, we develop a natural ability to differentiate between good and bad writing.
We might not think about it, but we are picky, demanding readers. We don’t waste time reading things that are preachy or poorly...
You know you do great work. Your customers know you do great work. So why isn’t your shelf weighted down by engraved gold trophies and awards shaped like embossed glass shark fins?
In landscaping, as with most industries, awards don’t chase you down, you have to be proactive. To go out and get them. That’s how the Grammys work. The Oscars too. If you want one, you’re going to have to do a bit of campaigning.
Luckily, there are TONS of local and national landscaping awards you can apply for, competitions you can enter that play to your strengths. And awards you win come with benefits that go beyond the hardware.
Awards give you an edge over your competition. They provide a well-deserved pat on the back to the employees who work so hard. They congratulate property owners on their creative ideas and YOU for bringing them to life.
Hey, it’s okay to want awards. Winning feels good!
So how do you find competitions to enter?...
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