3 Pinned Post Strategies for Your Landscape Business on Instagram

In the landscaping industry, Instagram is your secret weapon for showcasing your stunning work. No one can scroll past a photo of a beautiful landscape design, a perfectly manicured lawn, or a brand-new patio. 

However, as time goes by, your posts can get lost in the shuffle, and some crucial content may fade into the background. This is where the magic of pinned posts comes into play. This simple process keeps relevant posts at the top of your profile so your audience can find them easily.

But it’s crucial that you pin the right ones. Read more to discover what pinned posts are all about, and the three must-have pinned posts that will keep your clients and leads hooked!

What Are Pinned Posts? 

Think of pinned posts like sticky notes on your Instagram profile, they play a crucial role in highlighting important information. They hold a special place at the top of your profile, making them the first thing your visitors encounter. It’s like having a friendly crossing guard directing your audience to the most important and relevant content.

Regular posts are important, but they can get lost in your feed, whereas a pinned post will always stay at the top of your profile, making it hard to overlook. This means that anyone visiting your page can’t miss it, whether it’s contact information, services, recent blog posts, or important announcements.

This saves your clients or leads valuable time that would otherwise be spent searching for information on your website, and let’s be honest, in the green industry, we all have places to be!

Pinned posts also offer versatility as they can be switched out as often as needed, allowing you to keep your profile fresh and up to date-with the latest developments and promotions. 

How to Pin Posts

You can pin up to three posts you share on Instagram to the top of your profile. To pin a post to your profile:  

1. Tap the profile icon or your profile picture in the bottom right to go to your profile.
2. Tap one of your posts, then tap the three vertical dots in the top right. 
3. Tap Pin to your profile.
   
   

How to Unpin Posts 

There may be a time you want to remove something from the top of your feed or switch it out with something else. To unpin a post from your profile:

1. Tap your profile picture in the bottom right to go to your profile.
2. Tap one of your posts, then tap the three dots in the top right.
3. Tap Unpin from the profile.
   
   

Three Posts to Pin Now 

1. Introduction Video or Reels: Highlight your company's identity and pin a post that defines your company, and services, or showcase what makes you unique. Let your audience know what you’re all about so they can know if they are in the right place.
   
   
2. How to Get Involved: Encourage engagement with your audience. Guide them on how they can participate with your company. Share details about your blog, directions to subscribe to your newsletter, ways to get a quote, or other ways they can connect with you!
   
   
3. Current & Seasonal Offers: Keep your audience updated. Pin seasonal tips, offers, or promotions to keep your audience informed about exciting opportunities. This will keep your pinned content fresh and relevant. 
   
   

Ready to Learn More?

If you’re still hungry for more insights and resources for the green industry, dive into the Landscape Marketers Bootcamp! This 6-week course is led by industry professionals, including Jenna Richardson and myself, Kelly Dowell.

There’s so much more waiting for you beyond just pinned posts on Instagram. With us, you’ll delve into the depths of marketing strategy, lead generation, email marketing, social media, ads, and more!

Don't miss your chance to elevate your marketing game - secure your spot today for our virtual sessions starting in October!